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Most people are quick to assume that the relationship between franchisor and entrepreneur/franchisee is merely a matter of licensing fees and adherence to brand guidelines, but nothing could be further from the truth. Part of the reason restaurant franchises are so successful has to do with the tools and aids provided to the franchisee both [...]
Designing a restaurant franchise involves understanding the psychology that attracts new patrons, and turns them into repeat visitors. Many people think it’s all about brand image and menu items, but the truth is that there are other, far more subtle elements related to the psychology of restaurant franchise design. Many of these operate in the [...]
Inflation is no joke, but that doesn’t mean the business world grinds to a halt when it gets too high. While it does present an economic challenge for would-be entrepreneurs, there’s still room to invest in new business opportunities such as opening a restaurant franchise, provided you plan ahead. While it might be tempting to [...]
St. Louis Bar & Grill’s franchising model has allowed us to expand across Canada. What’s the secret to our success? Is it proper planning, marketing and branding? Sure, those all play a role, but an even bigger reason has to do with how we view our impact on local communities from coast to coast. We [...]
Restaurant franchises are big business, especially when they’ve managed to break ground from coast to coast, and have developed an international following. The use of digital marketing initiatives has allowed restaurant franchises to build upon their initial reputation to drive brand awareness and attract new patrons, and online reviews are one very important facet of [...]
