As we kick off 2025, it’s the perfect time to reflect on the milestones achieved last year and look ahead to what’s next in the dynamic world of dining and franchising. St. Louis Bar & Grill continues to set the standard for bar and grill franchises in Canada by combining legendary food with a proven business model.

For St. Louis Bar & Grill, 2024 was a year of many firsts. We introduced exciting menu additions, including the crowd pleasing Detroit-Style Pizza, which quickly became a favourite among our guests. We also celebrated the opening of several new locations, including the iconic 11 St. Clair Ave W, marking another milestone in our growth.

Beyond these achievements, 2024 taught us valuable lessons about evolving food and franchising trends. From shifting consumer preferences to operational innovations, we’ve embraced change and used it to enhance the St. Louis Bar & Grill experience.

Here are some of 2024’s key trends and how we satisfied them:

The Importance of Interactions

Have you noticed more restaurants swapping out physical menus for QR codes or kiosks? While this might seem like a step toward innovation in an increasingly automated world, it’s not always what diners want. In fact, 85% of guests prefer to order from physical menus or interact with a server rather than using automated systems like kiosks or QR codes.

While automation may lower overhead costs, it cannot replace the warmth and personal touch of human interaction. Dining out is more than just a meal, it’s a social experience. Guests value the connection they feel when greeted by a friendly server who can answer questions, make recommendations, and create a welcoming atmosphere.

At St. Louis Bar & Grill, we prioritize these interactions. Our servers are at the heart of our guest experience, ensuring that every visit is personal, enjoyable, and memorable. By staying true to this philosophy, we continue to deliver the legendary service and atmosphere our guests love. As a leading sports bar franchise, St. Louis Bar & Grill attracts customers with its vibrant atmosphere and game-day specials.

Turning Browsers into Guests

How often do you check a restaurant’s menu online before deciding where to eat with friends or family? If your answer is “often,” you’re not alone! Research shows that nearly 79% of Canadian diners always or often look up a menu online before visiting a new restaurant, while 75% frequently visit the restaurant’s website.

Loyalty program members are even more likely to do their homework, with 87% checking menus online and 85% visiting the restaurant’s website before dining out. These stats highlight the importance of a well-maintained and enticing online presence.

At St. Louis Bar & Grill, we make it a priority to keep our menu updated online, ensuring that hungry, indecisive diners can quickly discover why we’re the perfect choice. 

Who Knew Loyalty Could Be So Easy?

At St. Louis Bar & Grill, we know that value is a key driver for guests when deciding to join loyalty programs or subscribe to email lists. In fact, 36% of Canadians subscribe to emails for access to discounts or coupons, highlighting just how important perceived value is to today’s diners.

However, offering value doesn’t mean simply handing out endless freebies or discounts. It’s about creating flexibility and giving guests the power to choose rewards that matter most to them.

For example, one growing trend is the rise in plant-based dining, with 30% of Canadians wanting more vegetarian options on menus. By allowing loyalty members to redeem points for their choice of items, whether it’s a classic like our wings or a plant-based option, we can meet the diverse preferences of our guests while enhancing their sense of value.

This approach benefits everyone. Guests feel like they’re getting more for their loyalty, while franchisees maintain control of their bottom line. Considering that 54% of Canadians prefer points-based rewards, providing customizable redemption options makes loyalty programs even more enticing.

At St. Louis Bar & Grill, we’re committed to reinforcing the idea of value in every interaction, from our legendary menu offerings to the rewards we provide. By giving guests flexible perks and meaningful choices, we can continue to delight diners and lead the charge in embracing Canada’s biggest dining trends.

Looking Ahead: Why Partner with St. Louis Bar & Grill

As one of Canada’s fastest-growing restaurant franchises, St. Louis Bar & Grill combines strong market presence with exciting growth potential. Reflecting on 2024, it’s clear that St. Louis Bar & Grill is more than just a restaurant, it’s a thriving franchise opportunity built on innovation, guest satisfaction, and adaptability to industry trends. From introducing menu items that resonate with diners to staying ahead of loyalty and tech preferences, we’ve demonstrated why partnering with us is a safe and rewarding investment.

As we move into 2025, there’s no better time to explore owning a St. Louis Bar & Grill franchise. With a proven track record of success, a recognizable brand loved across Canada, and a commitment to evolving with consumer demands, we offer a partnership that’s both stable and full of growth potential.

Ready to join a brand that’s built on legendary food, unforgettable experiences, and forward-thinking strategies? Contact us today to learn more about becoming a part of the St. Louis Bar & Grill family.