When you think of Detroit, you might picture classic cars or Motown music, but did you know it’s also the birthplace of one of the most iconic pizza styles in the world? Detroit-style pizza, with its thick, crispy crust, caramelized edges, and bold flavour, has been winning hearts for decades—and now, it’s officially on the menu at St. Louis Bar & Grill locations!

This isn’t just great news for pizza lovers—it’s also a game-changer for St. Louis Bar & Grill franchises, adding even more value to an already legendary lineup of wings, ribs, and bold, crave-worthy eats.

The Origins of Detroit-Style Pizza

Detroit-style pizza was born in 1946 at Buddy’s Rendezvous, a small bar in Detroit. Its creator, Gus Guerra, and his wife Anna experimented with a Sicilian-style recipe that would soon become legendary. The twist? They baked the pizza in a rectangular blue steel pan traditionally used in Detroit’s automotive industry to store small parts. These pans gave the pizza its signature crispy, caramelized edges and light, airy crust.

Unlike New York’s thin crust or Chicago’s deep dish, Detroit-style pizza strikes the perfect balance. Its thick crust is pillowy on the inside but crunchy on the outside, thanks to the oil-coated pan. Toppings like pepperoni are often layered directly onto the dough, followed by cheese (traditionally Wisconsin brick cheese) that melts into every corner of the pan. The pizza is finished with stripes of rich tomato sauce ladled on top after baking—a signature look that’s earned it the nickname “red top.”

Why Detroit-Style Pizza Stands Out

Detroit-style pizza isn’t just about its unique shape or preparation. It’s a pizza that brings comfort and joy with every bite. The combination of the caramelized cheese crust, the robust tomato sauce, and the perfectly balanced toppings makes it a crave-worthy treat. Whether you’re sharing it with friends or savouring it solo, Detroit-style pizza is always a showstopper.

Why Detroit-Style Pizza is the Perfect Fit for St. Louis Bar & Grill

As a brand known for delivering big flavours and bold experiences, St. Louis Bar & Grill thrives on offering menu items that keep customers coming back for more. Detroit-style pizza fits perfectly into this ethos. Its crispy, cheesy crust, light and fluffy interior, and mouthwatering toppings provide a unique offering that sets franchises apart in an increasingly competitive market.

By adding Detroit-style pizza to the menu, St. Louis Bar & Grill is tapping into a growing food trend that shows no signs of slowing down. People are looking for elevated dining experiences that combine comfort with excitement, and Detroit-style pizza delivers exactly that. Plus, it pairs beautifully with fan favorites like St. Louis’ signature wings and beer, giving guests even more reasons to visit.

Ready to Start Your Journey?

Detroit-style pizza is more than just a menu addition; it’s an opportunity for St. Louis Bar & Grill franchises to grow their business, excite their guests, and solidify their reputation as a destination for bold, delicious food.

So what are you waiting for? Head to your nearest St. Louis Bar & Grill and see for yourself why Detroit-style pizza is the talk of the town—and the perfect recipe for franchise success.