Wings restaurants are notoriously good, and quite popular, but there’s more to their success than a bucket load of flavours and a pitcher of beer to wash the food down. Opening a wings restaurant franchise location can be a lucrative business venture, provided you’re going in with the right strategy. If so, you’ll be able to utilize your entrepreneurial skills to turn your endeavour into a long lasting success, and hopefully pave the way for future growth at the same time.
That being said, you’re probably asking what’s involved in turning a wings restaurant franchise into a smashing success. Fear not, because we’re going to break it all down for you, and show you why partnering with St. Louis Bar & Grill is your ideal method of entering the franchising world.
1) RESEARCH THE FRANCHISE
Before opening your very own wings restaurant franchise location, it pays to research and choose their business model and overall concept. St. Louis Bar & Grill has a proven track record of success, which reinforces the way we do business. That success has allowed us to expand outwards across Canada, and more opportunities abound for would-be franchisees to join in.
Our branding and marketing initiatives are focused and precise, as are our training and structural programs. This is vital when joining forces with a franchise, to guarantee mutual success for both. As you grow your franchise location, we’ll be with you, every step of the way.
2) SECURE YOUR FUNDING
Opening any restaurant franchise location requires an upfront investment in order to cover startup costs. We help make this process easy, thanks to our streamlined model. Acquiring funding for your franchise location is the first step before opening the doors, and will cover everything from the initial franchise fee, to equipment and inventory costs, as well as rent, marketing and advertising expenses, and more.
Funding can be acquired via small business loans or investors, but it’s what you do afterwards that will determine how quickly and efficiently you make your money back. Keep reading on as we discover the straightforward methods for achieving lasting success and growth.
3) FIND YOUR PRIME LOCATION
The success of your wings restaurant franchise is dependent on where you decide to set up shop. When it comes to looking for a location, you’ll want to be within close proximity to high foot traffic and residential areas with as little competition as possible. This may not always be possible, but the novelty of a wings restaurant franchise does provide you with some added strengths.
For one, most customers are used to burgers, fries and chicken joints, which means a wings restaurant provides an opportunity for them to change up the menu a bit. Once inside, you have an opportunity to impress them with the food, drink and impeccable service that will keep them coming back for more, while spreading the word far and wide. That kind of advertising costs nothing, but it’s invaluable in the end.
4) HIRE & TRAIN YOUR STAFF
Hiring and training knowledgeable and friendly staff is a key cog when it comes to the success of your franchise location, so make sure to put extra effort and attention into each employee. If possible, look for candidates with previous experience in the food service industry, or those with a proactive and enthusiastic mindset who are willing to learn.
When it comes to training, St. Louis Bar & Grill provides all the tools necessary to train your staff for success. This includes preparing and cooking our fantastic wings to perfection, down to every flavour, while providing top shelf customer service, and managing inventory and the till. Staff should be well-trained, motivated, and in sync with one another to guarantee a seamless operation, night after night.
5) OPTIMIZE YOUR OPERATIONS
Maximizing profitability means optimizing your operations, day in and day out. You can achieve this by implementing efficient inventory management systems, streamlining the food preparation and service processes, controlling labour costs while minimizing waste, and monitoring menu pricing and promotions, while adjusting on an as-needed basis.
This is where your entrepreneurial spirit comes into play. However well your operations are running, there’s always a better way of doing things, so make sure to keep optimization at the forefront of your managerial duties. Always look for ways to improve, cut down on costs, and become more efficient. These lessons will serve you well, particularly if you choose to open more franchise locations in the future, in which case, you’ll know everything you need to know.
6) MARKETING & PROMOTION
Effective and finely tuned marketing and promotional campaigns are absolutely crucial when it comes to attracting and retaining your patrons. Plus, it generates enthusiasm, which can spur on word of mouth advertising. Make sure to focus on developing a marketing strategy that utilizes all the strengths of social media platforms like Facebook, Instagram and X, to engage with customers and promote your business.
Don’t neglect your local channels, either. Make sure to advertise in local newspapers, magazines, and online directories to reach your target audience. They want to know who you are, and you want them to pay your restaurant a visit. Once their feet are in the door, it’s your time to shine! You can also help retain customer loyalty through a program designed to reward repeat customers, and encourage retention.
7) MONITOR & ADJUST
No matter how well your wing restaurant franchise location is doing, make sure to continuously monitor its performance metrics, and make any adjustments as needed. Pour over sales data, pay close attention to customer feedback, and keep your ear to the ground when it comes to marketing trends. This will help identify areas for improvement, adjust menu offerings and pricing with the assistance of head office, and refine marketing and promotional strategies to boost your audience and patronage.
In other words, never become complacent. Always remain alert, yet positive and enthusiastic. Not only will this keep you motivated as a franchisee, but it will boost your success at a much faster rate. You are the Captain of the ship, and it’s your duty to make it run the best it can, every single day.
CONCLUSION
St. Louis Bar & Grill understands the advantages that franchisees have when opening their very own wings restaurant franchise location. By following the steps outlined above, you can join our family of franchisees, and share in our continued growth and expansion. Plus, it’s a great way to connect with your local community, and spread good cheer all around!
Contact us today, so we can hear your vision for your very own location. We’re always willing to partner with enthusiastic entrepreneurs, and work together for a mutually beneficial business collaboration!
