Every successful franchise starts with a strong, appealing concept, and a family-friendly restaurant hits that mark with broad appeal, steady demand, and scalability. At St. Louis Wings, you’re aligning with a beloved Canadian brand that has thrived for over three decades. Here’s why investing in a family-friendly restaurant franchise under this banner is a sound decision:

Broad Appeal and Reliable Demand

  • Family-friendly venues attract diverse customer segments, parents with kids, couples, groups, and solo diners, ensuring consistent foot traffic.
  • Dining out is a resilient habit among families, offering stability even in fluctuating economic conditions.

Proven Brand Strength

  • St. Louis Bar & Grill, established in Toronto in 1992, offers “Devilishly Good!” service and signature wings renowned across Canada.
  • It’s a recognized and respected brand with over 80 locations nationwide.

Robust Financial Performance

  • The brand boasts over $1.7 million in average unit sales, contributing to more than $100 million in total franchise sales.
  • Solid infrastructure means franchisees benefit from strong food-to-beverage ratios and leading draught beer sales per square foot.

Multiple Revenue Streams

  • Beyond in-restaurant dining, the model supports off-premises sales, takeout, and retail opportunities, for instance, the famous Garlic Dill Sauce bottles, with over 27,000 sold in year one.

Exceptional Franchise Support

  • Comprehensive training: A full 5–6 week program plus 2–3 weeks of operational support post-opening ensures smooth ramp-up.
  • Ongoing operational guidance covers purchasing, inventory, menu updates, financial planning, and POS systems.

Marketing Power

  • With just a 2 % weekly gross sales contribution, franchisees receive full-service marketing, from national media buys to local store marketing expertise.

Strategic Location Development

  • The franchisor takes an active role in site selection, using demographic, traffic, competitive, and landlord negotiation data to secure optimal locations.

Quick Highlights:

  • Strong brand, trusted by families 
  • Solid financials and diversified revenue 
  • Extensive training & marketing support 
  • Hands-on help with site selection and operations 

If you’re looking to invest in a restaurant franchise with built-in community appeal, proven systems, and a brand rooted in Canadian market success, St. Louis Wings offers all that and more.