Restaurants represent a major facet of franchising around the world, and the biggest names can be seen almost everywhere. The model clearly works, which is why many entrepreneurs decide to skip the headaches and risks of opening their own restaurant, in favor of a franchising model. Not only is franchising a safer initial investment, but it can also be a more lucrative one, since much of the work involved has already been taken care of by the franchisor.
When it comes to wings, there are only a few franchises that have managed to make a nationwide name for themselves, and St. Louis Bar & Grill is one of them. Our franchising model has been extremely successful, allowing us to open 70 locations across Canada, with many keen entrepreneurs joining our family. However, the best is yet to come, which is why St. Louis is the best wings franchise to buy as we venture into 2023.
A VISION THAT WORKS
St. Louis Bar & Grill started out in Toronto way back in 1992 with a simple and clear vision for what a wings restaurant should be – a mixture of sports bar and restaurant casual in order to accommodate and attract a wide variety of customers. Needless to say, it worked, and when paired with “devilishly good” food, drinks and service, we began branching out. Now, 30 years later, St. Louis has perfected the franchising model as we move forward into new territories.
NEW YEAR, NEW MARKET
St. Louis recently penetrated the U.S. market, which marks one of our most exciting turning points as a franchise. Now is the time for entrepreneurs both in Canada and the U.S. to get involved, and open their own franchise locations in areas that have never seen the St. Louis name before. Our first American location is situated in Florida, with no plans of stopping.
Our massive success in Canada, a country of 38 million people, is indicative of how well our model has been working. However, tapping a market of 334 million people in the United States is the stuff that franchising dreams are made of. There’s no shortage of opportunities for entrepreneurs to become full-time franchisees, and open up one location, or several as time goes by. Like many Canadian franchises that have hopped south of the border, the element of surprise is on our side, as American customers are always on the lookout for something new to try.
OUR FRANCHISE MODEL
Support is a key factor when it comes to franchising with St. Louis, and we believe we do it best. We don’t let our franchisees sink or swim. Rather, we work with them side-by-side to make sure they have everything they need in order to foster a successful location, whether it’s our menu items, training, development, or inventory sourcing. This is part and parcel of a broader initiative to reduce risks, and get a franchise location up to speed as quickly as possible.
Self sufficiency is another of our central core franchising tenants, and it’s designed for franchisees to confidently pass duties off to well-trained staff who are able to run the operation smoothly, with minimal oversight. Of course, we always recommend that franchisees keep a close eye on operations, but in-depth training prevents the need to spend too much time solving problems that could otherwise be spent growing the franchise location’s reputation and customer base.
MARKETING THAT WORKS
St. Louis Bar & Grill knows how to market, which is why we were able to grow to the point where we cracked the U.S. market. Our franchisees know how competitive and attractive our 2% gross per week marketing setup is, and it’s backed by a full-fledged social media team, designers, and advertising connections to help you grow our location.
Like all things related to St. Louis’s franchising model, cooperation is always the focus. Success is shared by both franchisee and franchisor, and we’re always excited at the prospect of bringing our restaurant menu and service to new locations that have never seen us before. You can play a part in that, with a marketing department fully equipped to turn your vision into a reality.
CONCLUSION
Whether you live in Canada or the U.S., or do business in both, there are opportunities galore to become successful as a restaurant franchisee with St. Louis. We know our business, how to attract clientele, and how to keep them happy as our reputation expands into even more new markets across North America.
For more information on how you can open up your own St. Louis Bar & Grill franchise location, contact us today. We want to hear from you, and create a mutually beneficial business relationship.
