St. Louis Bar & Grill has made wings our way of life, and it’s a recipe for business success that continues to pay dividends as we expand our reach to new customers across the country. What is it about wings that gets people so excited, however? Why is it such a dynamite franchise business model, and how can you reap the benefits as a restaurant franchisee?
These are important questions to ask as we move forward into 2024, and it’s good to remind ourselves of the nature of the business, so you can better understand why you should jump into the game. St. Louis Bar & Grill is always looking to partner with entrepreneurs who are ready to join in on the success, and this article will hopefully get you excited when it comes to new possibilities!
WHY A WINGS RESTAURANT FRANCHISE?
There are a number of advantages to running a wings restaurant franchise, particularly the versatile menu. Wings are a popular food item that encourages people to go out together in groups, sample the different flavours, and enjoy the time spent together. All those delicious seasonings, marinades and dipping sauces make for an eclectic dining experience.
There’s also the atmosphere to consider. Wings restaurant franchises tend to lean more towards the sports bar-style atmosphere, which usually means a rowdy and energetic crowd, sports games playing on big screen TVs, and plenty of camaraderie. The entire experience is heavily focused on the social aspect, which means customers are likely to come out in large groups and order large quantities of food and drink. All you need to do as a restaurant franchisee is make sure the offerings and service are top notch at all times.
POWERFUL MARKETING
Wings restaurants have it relatively easy when it comes to marketing. Given the energetic nature of the business, they can afford to be more bold when it comes to advertising and marketing initiatives, given the target demographic. It’s also very easy to mass market the family fun aspect of the business as well, which widens the reach of appeal.
Similarly, franchisees can showcase and highlight particular menu items, limited time offerings, or even a particular wing flavour in order to create more of a buzz. Couple this with the ability to easily integrate your franchise location into local sponsorships and charity events, and you can enjoy an immediate and obvious advantage, right out of the box.
THE POWER OF BRANDING
St. Louis Bar & Grill has made branding an integral component of our entire business strategy, and the decisions that come down from the franchisor head office are made with care and consistency in mind. We understand how to market to customers, how to brand, and how to update that brand accordingly as time goes by. Our approach is always proactive, rather than reactive.
For this reason, we’re better situated to provide franchisees with the tools and expertise they need to succeed, right down to the branding guidelines and company tone. We are recognized country-wide, which allows St. Louis to expand operations in partnership with new franchisees looking to join our family.
JOINING THE FAMILY
St. Louis Bar & Grill is all about quick service, a fantastic menu, and a positive, fun experience. That’s our approach, and we make sure our franchisees understand the importance of these key tenets when they decide to join our family. If you’re looking to get into the franchising business, but not sure where to start, we highly suggest giving us a call. You may have found your investment niche!
We’re constantly expanding across the country, thanks to our successful business model, and we’re always on the lookout for new entrepreneurs to join our family. With it comes a level of excitement, personal satisfaction, and a sense of accomplishment in knowing that you’ve adopted the St. Louis business model for your own level of success. From there, who knows? You may wish to open a few more franchise locations to keep the momentum going! The sky’s the limit.
